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Air Purifier Touts Febreze Name

Helen of Troy subsidiary markets new device.

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By: Christine Esposito

Editor-in-Chief

A new Febreze Air Purifier that removes particles that are typically invisible to the naked eye, but can contribute to household odors and dust build-up on surfaces has been rolled out by Kaz, which is part of Helen of Troy. Kaz licenses the Febreze trademark from P&G.     The Febreze air purifier does triple duty: it cleans the air through HEPA-type filtration that removes up to 99% of airborne particles[such as dust, pollen, pet dander, pet fur and other airborne contaminants, it traps ho...

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